As salesmen, we sometimes try to find our target audience but this can limit our potential. So as a rule, never count anyone out.
My wife and I did not hit it off right away. In fact, I could never seem to remember her name when we’d see each other as acquaintances in the early years, passing by on the college campus with mutual friends. Now, after 22 years of marriage, we share the same name.
So ask yourself, “Am I limiting my potential sales volume by judging people emotionally from bad first impressions?” Remember…
"The buyer is largely motivated by emotion. But the great seller is not." - Michael W. Arnold
The other day we had a neighbor over for dinner, and he shared how his Dad used to run moonshine for Al Capone. Early on in the “business relationship”, when our neighbor’s father was told he was not going to get the price that they had agreed on earlier - he knocked Al Capone to the floor with one punch.
You’d think the guy would be wearing cement shoes, swimmin’ with da’ fishes. But no. Capone gave him the price he demanded, and they worked together for many “happy” years.
The moral of the story is that you cannot discount anyone as a potential client or customer. Don’t prejudge.